Intro: Amazon Go
Challenge + Response
Role: Lead Designer > Shaun Post; Go App Product Design
Creative Leadership > Mirko Mandic, Aaron Nather
Product Management > Adam Byrnes
Developers > Amy Lee, Saranya Karuppusamy, Manuel Navarro, Tze-Chien Yang, Matthew McBride, Danny Guan, Jared Corso
Developed for: iOS & Android
Amazon Go is a new kind of store with no checkout required. We created the world’s most advanced shopping technology so you never have to wait in line. With our Just Walk Out Shopping experience, simply use the Amazon Go app to enter the store, take the products you want, and go! No lines, no checkout. (No, seriously.)
Our checkout-free shopping experience is made possible by the same types of technologies used in self-driving cars: computer vision, sensor fusion, and deep learning. Our Just Walk Out Technology automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart. When you’re done shopping, you can just leave the store. A little later, we’ll send you a receipt and charge your Amazon account.
Want to find out more? https://www.amazon.com/b?ie=UTF8&node=16008589011